Posted by Robert S.

The University of Michigan has published the American Customer Satsifaction Index for the fourth quarter of 2007 (PDF). In a nutshell: Companies are caring less about satisfying their customers.

The fourth quarter results were lower than the first three quarters of the year, falling 0.4% to 74.9%.

Of particular interest is Progressive Auto Insurance, which surged 8% to 79%, fueled largely by website improvements. I repeat: fueled largely by website improvements.

Amazon is king in the online sector, leading with a score of 88%.

Congratulations to all companies who have taken steps in 2007 to improve customer satisfaction, particularly those who have done so by creating a more useful and usable web experience.

How do your favorite companies score?